AUDI AG engages in the development, design, and manufacture of cars. It operates through the Automotive and Motorcycle segments. The Automotive segment focuses on the development, production, assembly, and distribution of the Audi and Lamborghini brands, including vehicles of other brands in the Volkswagen Group. The Motorcycles segment specializes in the development and distribution of Ducati brand motorcycles, including accessories and spare parts. The company was founded by August Horch on July 16, 1909 and is headquartered in Ingolstadt, Germany.