AUDI AG engages in the design and manufacture of cars. It operates in the Automotive and Motorcycle segments. The Automotive segment involves in the development, production, assembly, and distribution of the Audi and Lamborghini brands and vehicles of other brands in the Volkswagen Group. The Motorcycles segment engages in the development and distribution of Ducati brand motorcycles, including accessories and spare parts. The company was founded by August Horch on July 16, 1909 and is headquartered in Ingolstadt, Germany.