Aviva Plc is a holding company, which provides customers with long-term insurance and savings, general and health insurance, and fund management products and services. It operates its business through the following geographical segments: United Kingdom and Ireland, France, Poland, Italy, Spain and other, Canada, Asia, Aviva Investors and Other Group Activities. The United Kingdom and Ireland segment comprises two operating segments: Life and General Insurance. The Life segment operations are life insurance, long-term health and accident insurance, savings, pensions and annuity business and health in the UK. The General Insurance segment provides insurance cover to individuals and businesses, for risks associated mainly with motor vehicles, property and liability and medical expenses. The France segment operations are long-term business and general insurance. The long-term business offers a range of long-term insurance and savings products, primarily for individuals, with a focus on the unit-linked market. The general insurance business predominantly sells personal and small commercial lines insurance products through agents and a direct insurer. The Italy segment operations are long-term business and general insurance. The life business offers a range of long-term insurance and savings products, and the general insurance business provides motor and home insurance products to individuals, as well as small commercial risk insurance to businesses. The Spanish segment operation is the sale of long-term business, accident and health insurance and a selection of savings products. The Canada segment engages in general insurance. The Asia segment principally comprise long-term business operations in China, India, Singapore, Hong Kong, Vietnam, Sri Lanka, Malaysia and Korea. The Aviva Investors segment operates in most of the markets in which the Group operates, in particular the UK, France, North America. The Other Group Activities segment includes Investment return on centrally held assets and head office expenses, such as Group treasury and finance functions, together with certain taxes and financing costs arising on central borrowings. Aviva was founded on May 30, 2000 and is headquartered in London, the United Kingdom.