Bjorn Borg AB engages in the design, production, and sale of clothing, footwear, and accessories. It operates through the following business segments: Brand, Product Development, Wholesale, and Retail. The Brand segment pertains to the company's royalty revenue made from distributors and licensees. The Product Development segment develops and manufactures underwear and sports apparel. The Wholesale segment markets and trades the company's products. The Retail segment manages and operates concept and outlet stores. The company was founded by Vilhelm Schottenius in1989 and is headquartered in Stockholm, Sweden.