Dignity Plc engages in providing funeral related services. The company operates its business through the following segments: Funeral Services, Crematoria and Pre-arranged Funeral Plans. The Funeral Services segment relates to the provision of funerals and ancillary items, such as memorials and floral tributes. The Crematoria segment relates to cremation services and the sale of memorials and burial plots at the company operated crematoria and cemeteries. The Pre-arranged Funeral Plans segment represents the sale of funerals in advance to customers wishing to make their own funeral arrangements. Dignity was founded in 1994 and is headquartered in Sutton Coldfield, the United Kingdom.