E*TRADE Financial Corp. engages in the provision of investment and online stock brokerage services. It operates through the following segments: Trading and Investing; Balance Sheet Management; and Corporate/Other. The Trading and Investing segment offers cash management, bonds, depositary receipts, margin accounts, retirement funds, investment portfolio, and corporate services. The Balance Sheet Management segment deals with asset allocation, credit management, liquidity, mortgage-backed securities, and loan portfolio. The Corporate/Other segment consists of restructuring activities, debt extinguishment, and investments. The company was founded by William A. Porter Jr. and Bernard A. Newcomb in 1982 and is headquartered in New York, NY.