Ecommerce Alliance AG is a holding company, which engages in the development of online consumer retail businesses. It operates through the following business segments: Ecommerce Brands, Ecommerce Services, and Ecommerce Mobile. The Ecommerce Brands segment includes online shopping clubs and mass customization websites. The Ecommerce Services segment offers marketing and sales, which involves the design of television and online advertising campaigns, as well as logistics and fulfillment services. The Ecommerce Mobile segment focuses on the smart phone and tablet market. The company was founded on January 11, 2010 and is headquartered in Munich, Germany.