Electra Gruppen AB develops and operates information technology intensive concepts in supply chain management, distribution, and retail. It operates through the Electra Retail and Electra Logistics and IT segments. The Electra Retail segment offers consumer electronic products, marketing, and concept development services through its concept chains AUDIO VIDEO, RingUp, and Digitalbutikerna. The Electra Logistics & IT segment offers third party logistics and web solutions; and operates smart store computer systems. The company was founded by Gunnar Lissinger in 1949 and is headquartered in Kalmar, Sweden.