Fyber NV operates as a holding company, which engages in the development of mobile advertising technology. It operates through the following segments: Fyber Platform, Fyber RTB, Inneractive, and Other. The Fyber Platform segment operates as a supply-side technology platform focused on the mobile gaming industry. The Fyber RTB engages in the provision of programmatic and real-time bidding capabilities in the desktop space. The Inneractive segment operates a programmatic and exchange and supply side platform for publishers and advertisers in the mobile space. The Other segment involves all other activities, predominantly the holding activities. The company was founded on February 23, 2012 and is headquartered in Berlin, Germany.