General Mills, Inc. engages in the manufacture and marketing of branded consumer foods sold through retail stores. It operates through the following segments: North America Retail, Convenience Stores and Foodservice, Europe and Australia, and Asia and Latin America. The North America Retail segment reflects business with a variety of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, and e-commerce grocery providers. The Convenience Stores and Foodservice segment consists of ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, and baking mixes. The Europe and Australia segment includes retails, foodservice businesses in the greater Europe and Australian region. The Asia and Latin America segment comprises of products manufactured in the United States for export, mainly to Caribbean and Latin American markets. The company was founded by Cadwallader C. Washburn in 1866 and is headquartered in Minneapolis, MN.