Hawesko Holding AG engages in the trading, selling and distribution wines, champagnes and other alcoholic drinks to consumers and re sellers. It operates through the following segments: Wholesale and Distribution, Specialist Wine-Shop Retail, Distance Selling, and Miscellaneous. The Wholesale and Distribution segment sells wines and champagnes through mail order and through a network of trade representatives. The Specialist Wine-Shop Retail segment sells wine through a network of retail outlets. It offers upmarket wines to affluent private customers. The Distance Selling segment comprises the wine and champagne mail order division. The Miscellaneous segment comprises all central group functions and includes Hawesko Holding AG and IWL Internationale Wein Logistik GmbH, as well as the former general-partner limited-liability company of the renamed firm Hanseatisches Wein- und Sekt-Kontor HAWESKO GmbH. The company was founded by Peter Margaritoff in 1964 and is headquartered in Hamburg, Germany.