Helloworld Ltd. is an integrated travel company, which engages in the selling of international and domestic travel products and services and the operation of a franchised network of travel agents. It operates through Retail, Wholesale and Travel Management segments. The Retail segment acts as a franchisor of retail travel agency networks including Helloworld, Helloworld American Express, Harvey World Travel, Travelscene, Jetset Travel, Travelworld and United Travel. The primary purpose of Wholesale segment is to procure air, sea and land product for packaging and sale through retail travel agency networks. The Travel Management segment provides travel management services to corporate and government customers including the booking of flights and accommodation. The company was founded in May 2001 and is headquartered in Sydney, Australia.