ITV Plc engages in integrated production and broadcasting. It operates through the Broadcast & Online and ITV Studios segments. The Broadcast and Online segment engages in commissioning and scheduling programs on the ITV channels, marketing and program publicity and online rights exploitation. The ITV Studios segment engages in producing programming for ITV's own channels and for other UK broadcasters across a wide range of program genres. The company was founded on February 2, 2004 and is headquartered in London, the United Kingdom.