Ipsos SA operates as a survey-based research company. It focuses on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviors. The business operates in six specializations, including Media & Advertising Research, Marketing Research, Opinion & Social Research, and Client & Employee Relationship Management. The Media & Advertising Research systems include creative development, ad-pre testing, in-market assessment, marketing brand equity, holistic communication evaluation and emotional measurement. The Marketing Research specialization includes consumer goods, industry and services, which involve agribusiness, durable goods, energy and utilities, financial services, lottery and gaming, travel and tourism and also health and pharmaceuticals. The Opinion & Social Research conducts research on public policy issues and on the attitudes and behaviors of citizens and consumers. The Client & Employee Relationship Management is dedicated to collecting, processing and delivering data. The company was founded by Didier Truchot and Jean-Marc Lech on November 14, 1975 and is headquartered in Paris, France.