Kellogg Co. operates as a food manufacturing company. It engages in the manufacturing, marketing and distribution of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company operates through the following segments: U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, Asia Pacific, Corporate and Kellogg Consolidated. It brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. The company has operations in Africa, Asia, Australia, Europe, North America and South America. Kellogg was founded by Will Keith Kellogg in 1906 and is located in Battle Creek, MI.