Macy's, Inc. operates department stores. The company provides services through Internet under two brand names: Macy's and Bloomingdale's that sells wide range of merchandise, including men's, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods. It also operates seven Bloomingdale's outlet stores. It provides services through its subsidiaries which include Macy's Systems and Technology, Inc. and Macy's Merchandising Group, Inc. The company's Macy's Systems and Technology, Inc. subsidiary provides operational electronic data processing and management information services to all of the Company's operations. It's Macy's Merchandising Group, Inc. subsidiary designs and markets Macy's private label brands and certain licensed brands. The principal private label brands currently offered by Macy's include Alfani, American Rag, Bar III, Belgique, Charter Club, Club Room, Epic Threads, first impressions, Giani Bernini, greendog, Greg Norman for Tasso Elba, Holiday Lane, Hotel Collection, Hudson Park, Ideology, I-N-C, jenni by jennifer moore, John Ashford, JM Collection, Karen Scott, Martha Stewart Collection, Material Girl, Morgan Taylor, so jenni by jennifer moore, Sky, Studio Silver, Style & Co., Style & Co. Sport, Tasso Elba, the cellar, Tools of the Trade, Tools of the Trade Basics, and Via Europa. The company's logistics division provides warehousing and merchandise distribution services for its operations. Macy's was founded by Rowland Hussey Macy Sr. on March 6, 1929 and is headquartered in Cincinnati, OH.