Monster Beverage Corp. is a holding company which conducts its businesses through its subsidiaries. It involves in the development, marketing, sale and distribution of alternative beverages which refers to combined non-carbonated ready-to-drink iced teas, lemonades, juice cocktails, single-serve still water with new age beverages including sodas that are considered natural, sparkling juices and flavoured sparkling beverages. The company operates through the direct store delivery and warehouse segments. The direct store delivery segment offers products comprising energy drinks. The warehouse segment refers to principal products such as juice-based and soda beverages. Monster Beverage was founded on April 25, 1990 and is headquartered in Corona, CA.