Newell Brands, Inc. is engaged in the marketing of consumer and commercial products that help people flourish every day, where they live, learn, work and play. Its brands include Rubbermaid, Graco, Aprica, Levolor, Calphalon, Goody, Sharpie, Paper Mate, Dymo, Parker, Waterman, Irwin and Lenox. It operates its business through five segments: Home Solutions, Writing, Tools, Commercial Products and Baby & Parenting. The Home Solutions segment designs, manufactures or sources and distributes a wide range of consumer products under multiple brand names, primarily targeting the female head of household. The Writing segment designs, manufactures or sources and distributes writing instruments, primarily for use in business and the home. This segment's product offerings include markers, highlighters, art and office organization products, and everyday and fine writing instruments and accessories. The Tools segment designs, manufactures or sources and distributes hand tools and power tool accessories, industrial bandsaw blades, cutting tools for pipes and HVAC systems, and industrial labeling solutions. The Commercial Products segment designs, manufactures or sources and distributes cleaning and refuse products, hygiene systems, material handling solutions and medical and computer carts. The Baby & Parenting segment designs and distributes infant and juvenile products such as swings, highchairs, car seats, strollers and playards, and primarily sells its products under the trademarks Graco, Aprica and Teutonia. The company was founded in 1903 and is headquartered in Atlanta, GA.