Rakuten, Inc. engages in the internet services business. It operates through the following segments: Internet Services, FinTech, and Others. The Internet Services segment manages e-commerce (EC), online cash-back, travel booking, and portal and digital content sites. The FinTech segment provides services over the internet related to banking and securities, credit cards, life insurance, and electronic money. The Others segment includes the provision of messaging and communication services; and management of a Japanese professional baseball team. The company was founded by Hiroshi Mikitani on February 7, 1997 and is headquartered in Tokyo, Japan.