Ruralco Holdings Ltd. provides merchandising services. It operates through two segments: Rural Services and Financial Services. The Rural Services segment offers livestock agency, wool broking, rural merchandise, rural machinery service and sales, water broking, real estate operations and stockfeed manufacture, seed, and grain marketing. The Financial Services segment comprises of finance broking and agricultural advisory services. The company was founded in 1865 and is headquartered in Hobart, Australia.