Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. It operates through the following segments: Japan, China, Asia Pacific, Americas, Europe, Middle, and Africa (EMEA), and Travel Retail. The Japan, China, Asia Pacific, Americas, and EMEA segments sells cosmetics, fragrance, and personal care products with core brands such as Shiseido, clÃ© de peau BEAUTÃ‰, ELIXIR, MAQUILLAGE, AUPRES, urara, TSUBAKI, Za, and narciso rodriguez in each corresponding region. The Travel Retail segment sells brands Shiseido, clÃ© de peau BEAUTÃ‰, bareMinerals, and NARS in airport duty-free shops. The company was founded by Arinobu Fukuhara on September 17, 1872 and is headquartered in Tokyo, Japan.