SinnerSchrader AG provides Internet and multimedia services for the sale of goods and services, for marketing and communication, and for the acquisition and retention of customers. It operates through the following segments: Interactive Marketing, Interactive Media, and Interactive Commerce. The Interactive Marketing segment develops Internet strategies, handles the customised conception, design, and technical development of websites and Internet applications, the maintenance of content and technologies, performance measurements and optimisation as well as technical operations. The Interactive Media segment plans and implements advertising campaignson the Internet with a focus on performance-driven display advertising and provides and measures the performance of advertising media. The Interactive Commerce segment accepts overall responsibility for the set-up and management of sales channels on the Internet, including logistics, payment transactions, and shop management. The company was founded by Oliver Sinner and Matthias Schrader on February 12, 1997 and is headquartered in Hamburg, Germany.