St. Ives Plc engages in commercial printing, multimedia, magazines and media products. It operates its business through the following segments: Strategic Marketing, Marketing Activation and Books. The Strategic Marketing segment consists of data, digital and insight businesses. The Marketing Activation segment includes businesses which deliver marketing communications through a combination of print and in-store marketing services. The Books segment comprises of clays. The company was founded by Robert Gavron and Baron Gavron in 1964 and is headquartered in London, the United Kingdom.