Standard Chartered Plc operates as an international banking and financial services company. It provides personal and business banking services such as loans and mortgages, insurance and investments. It operates through the following client segments: Corporate and Institutional; Commercial; Private Banking; and Retail. The Corporate and Institutional client segment comprises global corporates, local corporates, and financial institutions. The Commercial client segment serves medium-sized business clients and mid markets clients, providing products across transaction banking, financial markets, and lending. The Private Banking client segment provides net worth clients personalized service and products and services to meet their financial needs. The Retail client segment includes priority and international clients; personal and preferred clients; and business clients. The company was founded on November 18, 1969 and is headquartered in London, the United Kingdom.