Superdry Plc engages in the design and sale of clothing and accessories for men and women through multiple routes to market, including retail, wholesale and online. It operates through the Retail and Wholesale segments. The Retail segment is comprised of operation of UK, Republic of Ireland, European and USA stores, concessions and all internet sites. The Wholesale segment is consist of the ownership of brands, wholesale distribution of own brand products such as clothing, footwear and accessories worldwide and trade sales. The company was founded by Julian Marc Dunkerton and James Holder in 1985 and is headquartered in Cheltenham, the United Kingdom.