SuperGroup Plc designs and sells clothing and accessories for men and women through multiple routes to market, including retail, wholesale, and online. It operates through the Retail and Wholesale segments. The Retail segment engages in the operation of Cult and Superdry branded retail outlets in the United Kingdom and Republic of Ireland, as well as concessions and Internet sites. The Wholesale segment comprises the ownership of brands, wholesale distribution of own brand products (clothing, footwear and accessories) worldwide and trade sales. Its retail outlets offers t-shirts, polo shirts, hoods and sweats, denim, joggers, tops, dresses, jackets, shirts, knitwear, footwear, as well as a wide range of bags and accessories. The company was founded by Julian Marc Dunkerton and James Holder in 1985 and is headquartered in Cheltenham, the United Kingdom.