Super Retail Group Ltd. distributes auto parts, sports equipment and related accessories. It operates through the following segments: Auto, Leisure and Sports. The Auto segment is engaged in the retail and distribution of motor vehicle spare parts, tools and equipment. The Leisure segment is engaged in retail and distribution of boating, camping, fishing, outdoor equipment and apparel. The Sports segment is engaged in the retail and distribution of sporting equipment, bicycle accessories and apparel. The company was founded by Reginald Allen Rowe and Hazel Rowe in 1972 and is headquartered in Lawnton, Australia.