The Swatch Group AG designs, manufactures, and sale of finished watches, jewelry, watch movements, and components. It operates through the Watches & Jewelry, and Electronic Systems segments. The Watches & Jewelry segment involves in the designs, produces, and markets watches and jewelry. The Electronic Systems segment offers developing, manufacturing, and selling electronic components and sports timing activities. The company was founded by Nicolas Georges Hayek in 1983 and is headquartered in Biel, Switzerland.