The Swatch Group AG engages in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. It operates through the Watches and Jewelry and Electronic Systems segments. The Watches and Jewelry segment involves in the designs, produces, and markets watches and jewelry. The Electronic Systems segment offers developing, manufacturing, and selling electronic components and sports timing activities. The company was founded by Nicolas G. Hayek in 1983 and is headquartered in Biel, Switzerland.