TradeDoubler AB engages in the provision of performance marketing of advertisements from the advertisers, publishers, agencies, and developers. It operates through the following segments: DACH; France and Benelux; Nordics, South; United Kingdom (UK) and Ireland; and Technology. The DACH segment consists of countries which include Austria, Germany, and Switzerland. The France and Benelux segment comprises of countries which include Belgium, France, and the Netherlands. The North segment consists of countries such as Denmark, Finland, Norway, Poland, and Sweden. The South segment comprises of countries which include Brazil, Italy, Portugal, and Spain. The UK and Ireland segment consists of countries of the same name. The Technology segment supplies technical platform within performance-based marketing. The company was founded by Felix HagnÃ¶ and Martin Lorentzon on September 14, 1999 and is headquartered in Stockholm, Sweden.