UBS Group AG engages in the provision of wealth management, investment banking, retail and commercial banking services. It operates through the following segments: Wealth Management, Wealth Management Americas, Personal & Corporate, Global Asset Management, and Investment Bank. The Wealth Management segment provides comprehensive financial services to wealthy private clients around the world except those served by Wealth Management Americas. The Wealth Management Americas segment provides advice based solutions and banking services to ultra high net worth and high net worth individuals and families such as United States businesses, Canadian businesses, and international businesses booked in the United States. The Personal & Corporate segment provides comprehensive financial products and services to retail, corporate, and institutional clients. The Global Asset Management segment offers investment capabilities and styles across all major traditional and alternative asset classes such as equities, fixed income, currencies, hedge funds, real estate, infrastructure, and private equity that can also be combined into multi asset strategies. The Investment Bank segment provides advice, financial solutions, execution, and comprehensive access to the world's capital markets. It reorganized into a holding company structure in December, 2014. The company was founded June 29, 1998 and is headquartered in Zurich, Switzerland.