WPP Plc engages in the provision of communications services. It operates through the following business segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare, and Specialist Communications. The Advertising and Media Investment Management segment provides advertising; above and below-the-line media planning and buying; and specialist sponsorship and branded entertainment services. The Data Investment Management segment includes TNS, Millward Brown, The Futures Company, and other specialists in brand, consumer, media, and marketplace insight. The Public Relations and Public Affairs segment comprises of corporate, consumer, financial, and brand-building services from public relations and lobbying firms such as Burson-Marsteller, Cohn & Wolfe, H+K Strategies, Ogilvy Public Relations, and Finsbury. The Branding and Identity, Healthcare, and Specialist Communications segment covers WPP Digital; and direct, digital, promotional, and relationship marketing. The company was founded in 1985 and is headquartered in London, United Kingdom.