adidas AG engages in design, distribution and marketing of athletic and sporting lifestyle products. It operates through the following segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey, and Other Centrally Managed Brands. The Wholesale segment offers all business activities relating to the distribution of adidas and Reebok products to retail customers. The Retail segment comprises all business activities relating to the sale of adidas and Reebok products directly to end consumers through own retail and own e-commerce platforms. The TaylorMade-adidas Golf segment includes designs, develops and distributes primarily golf clubs, balls and accessories. The Rockport segment designs and distributes leather footwear for men and women. The Reebok-CCM Hockey segment engages in designs, produces and distributes ice hockey equipment such as sticks, skates and protection gear. The Other Centrally Managed Brands segment involves in the business activities of labels Y-3 and Porsche Design Sport by adidas. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.