mybet Holding SE engages on the investments in gambling and gaming industry. It operates through the following segments: Sports Betting, Casino and Poker, Horse Betting, and Other. The Sports Betting segment provides services through its betting shops, mobile devices, and website www.mybet.com. The Casino and Poker segment offers selection of games such as roulette, blackjack, card games, online fruit machines, and live casino. The Horse Betting segment provides online horse betting through its Internet platform www.pferdewetten.de, www.lotos-wetten.de and www.betbird.com. The Other Operating segment through the C4U, offers payment processing and related services to third party companies on the basis of an e-money license. The company was founded by Mathias Dahms and Rainer Jacken on December 22, 1998 and is headquartered in Hamburg, Germany.