windeln.de SE engages in the online retail of baby, toddler, and children's products with presence in European countries and in China. It operates through the German Shop and International Shops segments. The German Shop segment operates the windeln.de online shop. The International Shops segment comprises windeln.ch, toys.ch, kindertraum.ch international online shops, pannolini.it online shop, feedo.pl, feedo.cz, feedo.sk, bebitus.com, bebitus.fr, and bebitus.pt online shops. The firm's products include diapers, baby food, children's furniture, toys, clothing, prams, and car seats. The company was founded by Alexander Brand, Konstantin Urban, and Dagmar Mahnel in January 2010 and is headquartered in Munich, Germany.