Ahlers AG engages in the manufacture and market of men's wear. It operates through two segments: Premium Brands; and Jeans, Casual & Workwear. The Premium Brands segment distributes its products under the following brands: Pierre Cardin, Otto Kern, and Baldessarini. The Jeans, Casual & Workwear segment includes the production and sale of sportswear and casual clothing under the Pionier Workwear, Pionier Jeans & Casuals, and Pioneer Authentic Jeans brands. The company was founded by Adolf Ahlers in 1919 and is headquartered in Herford, Germany.