Dignity Plc engages in the provision of funeral related services. It operates through the following segments: Funeral Services, Crematoria, and Pre-arranged Funeral Plans. The Funeral Services segment offers funerals and ancillary items, such as memorials and floral tributes. The Crematoria segment comprises cremation services and the sale of memorials and burial plots at the company operated crematoria and cemeteries. The Pre-arranged Funeral Plans segment represents the sale of funerals in advance to customers wishing to make their own funeral arrangements. The company was founded in 1994 and is headquartered in Sutton Coldfield, the United Kingdom.