Electronic Arts, Inc. engages in the provision of digital interactive entertainment. The firm develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. It operates through the North America and International geographical segments. Its product brands include The Sims, Madden NFL, EA SPORTS FIFA, Battlefield, Need for Speed, Dragon Age, and Plants vs. Zombies. The company was founded by William M. Hawkins III and William Gordon in 1982 and is headquartered in Redwood City, CA.