Mattel, Inc. engages in the design, manufacture, and sale of toys. It operates through the following segments: North America, International and American Girl. The North America and International segment markets and sells toys in U.S. and Canada through the Mattel Girls & Boys, Fisher-Price, Construction and Arts & Crafts Brands. The American Girl Brands segment markets and sells historical dolls, books and accessories through Truly Me, Girl of the Year, Bitty Baby, and WellieWishers brands. The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA.