Puma SE engages in the design, manufacture, sale, and distribution of sports lifestyle products which include footwear, apparels and accessories. Its brands include puma, cobra golf and tretorn. The puma brand offers sport performance and lifestyle labels in categories of football, running, motor sports, golf, and sailing. The cobra golf brand produces and sells golf equipment offering innovative design such as 9 point face technology, adjustable flight technology, and baffler rail technology. The tretorn brand provides leisure shoes, rubber boots, tennis balls, and other rubber-made products. The company was founded by Rudolf Dassler on October 1, 1948 and is headquartered in Herzogenaurach, Germany.