Rocket Internet SE operates as a holding company, which engages in the provision of Internet platform. It operates through the following segments: HelloFresh, GFG, Jumia, Home and Living, and Other. The HelloFresh segment provides personalized fresh food at home. The GFG segment operates the Lamoda, Dafiti, Namshi, and Zalora online fashion platforms. The Jumia segment provides fashion, beauty, electronics, phones, and grocery products; and online services. The Home and Living segment retails home, home design, and living products operating in Europe, Latin America, Europe, CIS, and Latin America via Home24 and Westwing. The Other segment includes the business activities of Rocket Internet SE, joint ventures Asia Internet Holding, and Middle East Internet Holding. The company was founded by Oliver Samwer on June 4, 2007 and is headquartered in Berlin, Germany.