Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. It operates through the following segments: Japan, China, Asia Pacific, Americas, Europe, Middle & Africa and Travel Retail. The Japan, China, Asia Pacific, Americas, and EMEA segments sells cosmetics, fragrance, and personal care products with core brands such as Shiseido, clÃ© de peau BEAUTÃ‰, ELIXIR, MAQUILLAGE, AUPRES, urara, TSUBAKI, Za, and narciso rodriguez in each corresponding region. The Travel Retail segment sells brands Shiseido, clÃ© de peau BEAUTÃ‰, bareMinerals, and NARS in airport duty-free shops. The company was founded by Arinobu Fukuhara on September 17, 1872 and is headquartered in Tokyo, Japan.