St. Ives Plc engages in the commercial printing, multimedia, magazines, and media products. It operates through the following segments: Strategic Marketing, Marketing Activation, and Books. The Strategic Marketing segment consists of data, digital, and insight businesses. The Marketing Activation segment includes deliver marketing communications through a combination of print and in-store marketing services. The Books segment comprises of clays. The company was founded by Robert Gavron and Baron Gavron in 1964 and is headquartered in London, the United Kingdom.