Abbeycrest Plc designed, manufactured and distributed jewelry products. The company operated through two divisions: Brands and Essentials. The Brands division was the company's vehicle for increased penetration of higher value segments of the jewelry market. Its objective was to appeal to the most fashion conscious buyers through the creation of innovative branded jewelry collections and differentiated service propositions. The Essentials division represented the bulk of the retained historic business of the company. Its role was to continue to exploit the company's supply capabilities across existing mainstream markets in much the same way as before; with heightened consumer focus; product differentiation and account management. The company was founded by Michael Lever and Peter Rosenberg on January 26, 1979 and was headquartered in Leeds, the United Kingdom.