Altitude Group Plc provides technology and enterprise information management solutions to the print, promotional products and clothing industries which operate brands that provide information, data and enterprise level technology through Software as a Service model. It operates through two segments: Technology & Information and AdProducts. The Technology & Information segment enable the buyers and sellers of products to interact and trade, through the provision of technology, promotional products, catalogues and exhibition services, predominantly in the promotional merchandising and printing sectors. The AdPrducts segment engages in sale of promotional products. The company was founded was founded by Martin Roy Varley on July 30, 2004 and is headquartered in Sheffield, the United Kingdom.