Aptimus, Inc. operates an advertising network that distributes advertisements for direct marketing advertisers through a network of third-party Web sites in the United States. It generates orders for marketers by presenting their offers across a network of Web site publishers with a focus on personal finance, electronics and technology, health and fitness, games and trivia, hobbies, news, and online community. Aptimus offers Dynamic Revenue Optimization, a database configuration and software platform. The company was founded in 1994. It was formerly known as FreeShop International, Inc. and changed its name to FreeShop.com, Inc. in 1999. Further, the company changed its name to Aptimus, Inc. in 2000. Aptimus is based in San Francisco, California. As of October 30, 2007, Aptimus Inc. is a subsidiary of Apollo Group Inc. (NasdaqNM:APOL).