Asics Corp. engages in the manufacture and sale of sports goods. It offers sports wear, sports shoes, and sports equipment. It operates through the following segments: Japan, America Area, Europe Area, Oceania Area, South East Area & South Asia Area, East Asia Area, and Others. The area segments are involved in the manufacture and sale of sporting goods. The Other segment provides outdoor products under the brand name HAGLOFS. The company was founded by Kihachiro Onitsuka on September 1, 1949 and is headquartered in Kobe, Japan.