Atlas Mara Ltd. engages in the provision of financial services. It operates through the following segments: Southern Africa, East Africa, West Africa, and Corporate. The Southern Africa segment includes Zambia, Zimbabwe, Botswana and Mozambique. The East Africa segment comprises of Rwanda and Tanzania. The West Africa segment focuses on the investment in associate. The Corporate segment consists of Dubai, Germany, BVI, Mauritius and all other regions. The company was founded by Bob Diamond and Ashish J. Thakkar on November 28, 2013 and is headquartered in Road Town, British Virgin Islands.