Bell Equipment Ltd. engages in the manufacturing and distribution of materials handling equipment for the mining, construction, forestry, sugar and related industries. It operates through the following geographical segments: South African Sales Operation; South African Manufacturing and Logistics Operation; European Operation; Rest of Africa Operation; North American Operation; and All Other Operations. The South African Sales Operationg segment includes customer service centeres in South Africa, Swaziland and Namibia. The South African Manufacturing and Logistics segment includes the main manufacturing operation of the company in Richards Bay and the global parts logistics centre of in the group in Johannesburg. The European Operation segment is comprised of customer service centres in the United Kingdom, France, Russia, and Germany as well as assembly plany in Germany. The Rest of Africa Operation segment is consist of customer service centres in Zambia, the Democratic Republic of the Congo, Zimbabwe and Mozambique. The North American Operation segmeng encmpasses the results of distribution to the United States of America and Canada. The All Other Operations segment includes the result of holding companies of the group, intra-group loan investment companies, property investment company, BEE SPV and broad-based trust. The company was founded by Irvine Bell and Eunice Bell in 1954 and is headquartered in Richards Bay, South Africa.