Bell Financial Group Ltd. is a provider of service and online broking, investment and financial advisory services to private, institutional, and corporate clients. It operates through the following segments: Technology & Platforms, Products & Services, Retail, and Institutional. The Technology & Platforms segment is involved in the proprietary technology and platforms including online broking. The Products & Services segment is focused on the margin lending, cash, portfolio administration, and superannuation solutions products and services. The Retail segment consists of traditional retail client broking. The Institutional segment is referred to the traditional wholesale client broking. The company was founded on June 30, 1998 and is headquartered in Melbourne, Australia.