Bell Financial Group Ltd. engages in the provision of stock broking, investment and advisory services to private, institutional and corporate clients. It operates through the following segments: Retail and Wholesale. The Retail segment consists of equities, futures, foreign exchange and corporate fee income and portfolio administration services. The Wholesale segment comprises of equities, desktop, white label clients and corporate fee income. The company was founded on June 30, 1998 and is headquartered in Melbourne, Australia.