Bluestem Group, Inc. is a holding company, which includes Bluestem, a multi-brand, online retailer of a broad selection of name-brand and private label general merchandise serving low- to middle-income consumers. Its brands include Appleseed's, Bedford Fair, Blair, Draper's & Damon's, Gettington, Gold Violin, Fingerhut, Haband, LinenSource, Norm Thompson, Old Pueblo Traders, Sahalie, Tog Shop and WinterSilks brands. The firmâ€™s product categories include home, entertainment and fashion. The home category includes housewares, bed and bath, lawn and garden, home furnishings and hardware. The entertainment category includes electronics, video games, toys and sporting goods. The fashion category includes apparel, footwear, cosmetics, fragrances and jewelry. The company was founded on April 17, 1998 and is headquartered in Eden Prairie, MN.