Broo Ltd. engages in the manufacture and sale of packaged beer. The firm's principal activities include production packaged and draught beer in both Australia and China and management of hospitality venues. It operates through the following segments: Hospitality, Australian Brewing, Chinese Brewing and Head Office. The Hospitality segment engages in the management of pub and boutique brewery venues. The Australian Brewing involves in the production of sale and packaged beer in Australia. The Chinese Brewing and Head Office segment involves in the provision of corporate support function to other business units plus other smaller nonreportable segments. The company was founded by Kent Grogan in 1993 and is headquartered in Sorrento, Australia.