Coca-Cola HBC AG engages in the production, sale and distribution of non-alcoholic and ready-to-drink beverages. It operates through the following segments: Established Markets, Developing Markets, Emerging Markets. The Established Markets segment consists of Austria, Cyprus, Greece, Italy, Northern Ireland, the Republic of Ireland, and Switzerland. The Developing Markets segment includes Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, and Slovenia. The Emerging Markets segment comprises of Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Moldova, Montenegro, Nigeria, North Macedonia, Romania, the Russian Federation, Serbia, and Ukraine. The company was founded on September 19, 2012 and is headquartered in Zug, Switzerland.